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When

2022 - Present

Where

Berlin Cameron - VMLY&R

3 Columbus Circle, NY, NY

What

Role: Associate Copywriter

Campari Suite // Wild Turkey, Espolòn Tequila, Aperol

Worked as an Associate Copywriter under the ECD and CD on multiple brand accounts in the Campari portfolio. Was first to execute copy for social posts, CRM newsletters, promotional assets, and event concept planning.

AIG Insurance // B2B and B2C in-country and international assets 

Executed brand copy as main copywriter for the AIG Insurance account and created both external and internal assets from 2022-present. Assets ranging from social, internal infographics, informational pamphlets, broker education presentations, and more. 

Brand Pitches // Urban Decay, Little Tikes, Rainbow High, am/pm

Responded to nationwide briefs for upcoming brand campaigns with Berlin Cameron alongside VMLY&R. Worked alongside an Art Director to brainstorm activations within our concept. 

Poppy Seed Health

In Bloom Social Campaign & NICU Awareness Guide

Role: Copywriter

Insight: 10-15% of babies visit the NICU when they are born.

 

For NICU awareness month in September of 2022, Berlin Cameron created the "In Bloom" social campaign to spread awareness and education surrounding babies who journey through the NICU. 

 

The "In Bloom" campaign included imaging around budding poppies posted on significant dates within the month, even featuring real-life family stories from the brand's patrons and friends.   

LOL Surprise: Let Their Characters Out Social Campaign 

Role: Copywriting Intern

Insight: LOL Surprise lets kids discover all the possibilities they hold inside.

 

For the toy brand LOL Surprise, Berlin Cameron created a social campaign throughout the years encouraging parents to let their child's characters out with LOL Surprise. 

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